The market

The total flaxseed market is estimated to grow to US$15.7B by 2030. We are targeting the food service industry & retail chains. On hand today: the first sales in Bulgaria, LOI from Kesko Oyj (1800 stores) & dialogues with Danish & Swedish market leaders

Who are our customers and users in more detail?

Government policy towards malnutrition in the Nordic countries, particularly in Denmark, places all public kitchens (food service in schools, universities, hospitals, and nursing homes) into our domain. Such food operators usually source ingredients and semi-ready products (like burger patties, noodles, spreads) from wholesale suppliers like Dagrofa, Martin & Servera, Menigo, etc.

We see such systematic suppliers as our customers as they empower the systematic distribution of our products to many public kitchens. Retail chains (like COOP, Netto, and ICA) are also in the customer scope as they cater to the final consumers willing to purchase the products that address malnutrition.

The customer that is not in our scope is mainly unhealthy fast food agents, the so-called "malnutrition providers"

Steps we have taken to validate the market.

• Sprout Dynamics has an LOI from KESKO Group (#2 in Finnish retail) and three more in progress with the leading Nordic operators

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• Sprout Dynamics is a 1/24 start-up invited by the Danish Ministry of Foreign Affairs to work under the Invest in Denmark program in 2022. It is a quality mark that matters for the local retail chains and systematic food service suppliers. The invitation, followed by the presentation of the business concept to the Food & Bio Cluster Denmark's ecosystem, was selected as it matches Denmark's country's strategy of becoming the global leader in plant-based ingredients.

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• The company started its production and sales in Bulgaria at its prototype production facility in April 2022 (60 t/year). The local sales accomplished in Bulgaria - a country with an extremely low level of education on the vitality of dietary fibre, Omega 3 and other nutrition essentials - provide the grounds for the sales projections in the Nordic countries and similar educated markets.

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Size of the market.

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€1B

What is our unique value proposition? What's new about what we're doing?

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Sprout Dynamics has developed the mass production technology of the cheapest digestible plant-based macro and micronutrients, particularly dietary fibre, Omega 3, proteins and a wide range of minerals and antioxidants. 

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Disclaimer & an opportunity window for Sprout Dynamics & sprouted flax: unsprouted flaxseed contains cyanide poison! Therefore as of 01.01.23 safety of flax is strictly controlled by the EC regulation 2022/1364.

For comparison, based on its nutrition facts, sprouted flax is: 

a) 7 times cheaper than fish as a source of Omega 3 at protein parity; 

b) 4 times cheaper than beans as a source of dietary fibre; 

c) 3-5 times cheaper than fibrous vegetables and rice as a source of dietary fibre; 

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d) Bonus 1: replace dietary supplements as sources of zinc, copper, phosphorus, magnesium, iron, calcium, and potassium; 

e) Bonus 2: source of abundant antioxidants (lignans) that proved to be effective at cancer prevention and are excellent for balancing hormone levels in male & female body